What If You Had a Pit Crew For Everyday Life?

For tire manufacturer Yokohama’s latest campaign, Drive Studios director Louise Baker Lee was tasked with reimagining three everyday moments that could be elevated with your own personal pit crew.

Each film focused on a different demographic for the brand: family-oriented, outdoor adventurers and culture seekers. With a creative use of location and subtle VFX, the team were able to pull together an entertaining series of dynamic spots that resonate with each target market.

Lights, Camera, Vacation! Accor Encourages Travelers to Star in Their Own Hollywood-Worthy Holiday

World leading hospitality group, Accor announced today the launch of It’s ALL Possible – a new digital campaign starring international actress, model and singer Priyanka Chopra Jonas. Directed by Rich Lee.

Inspired by the romance and grandeur of Hollywood films, the new campaign, created and implemented by experiential advertising agency Momentum Worldwide, aims to help people dream bigger when it comes to their vacations, by casting them in a leading role in their own cinema-worthy travels and adventures.

BEP and Shakira have released a new music video for their collaborative single, “Girl Like Me,” that pays tribute to Latin women.

“I want a girl like Shakira/Esa latina está rica/I want a familia chica que sepa vivir y que viva la vida,” Will.i.am raps. In their respective verses, Taboo shouts out the highlights of Shakira’s career — “Your hips don’t lie, they rock me” — and Apl.de.pl references both Tejano icon Selena and Brazilian pop star Anitta. In the music video, the Peas rap around various larger-than-life set pieces, while Shakira dances and shows off her skateboarding skills.